KATZENBERG MEMO PDF

In January , Jeffrey Katzenberg, then the head of Disney’s motion wrote a memo that ended up being circulated throughout Hollywood. In late January , fax machines were humming all across Hollywood, spreading the news that Jeffrey Katzenberg, then head of production. Cameron Crowe’s Jerry Maguire has plenty of memorable scenes, little moments that have lodged in pop-culture consciousness long after.

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We arrived here fresh, energetic and ready to create an entire movie studio from the ground up.

Jeffrey Katzenberg’s notorious memo: How does it hold up 20 years later?

No, create an account now. MikaelaArsenault and ky like this.

In the memo, he gives a list of proposed solutions: I suspect he does, too. I hope they don’t go down the path of mass producing movies that are crap but profitable instead of challenging and good.

It was almost Objectivist in its themes. Do you already have an account? I kaztenberg believe that the recent marriages between Japanese hardware makers and American movie makers may not be ones made in entertainment heaven.

How is this even possible? I wasn’t too much of a fan of A Bug’s Life. Nobody then would have predicted the impact that DVDs and later Internet streaming would have on the movie industry, not to mention the rise of ubiquitous CG-generated content. Celebrity can be an important bonus, but celebrity is really all about timing. Certainly not for a long period of time.

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Jeffrey Katzenberg “The World Is Changing” Disney Memo | Steve Hoffman Music Forums

While Tom Hanks and Tim Allen were at their peaks when Toy Story was made, Pixar has an excellent track record for producing hits with meom vocal talent. Your name or email address: Notify me of new posts by email. There simply is no such thing as a revenue floor. Your email address will not be published. But apparently George Lucas doesn’t.

Letters of Note: Some Thoughts on Our Business

You’re right about Antz though, which, by casting Woody Allen as the lead, set up Dreamworks as the anti-Pixar in terms of humor and tone. It was okay, but I liked Antz more. We are far from unique in this state of affairs… something I take little comfort from. A Bug’s Life wasn’t specatcular, especially when compared to other Pixar films, but it was still good. It makes a link between movie making and movie marketing. Bring in the first Cuban child!

And- Disney must have an army of behavioral psychologists or whoever covers this stuff beavering madly away away studying body language and nonverbal signaling in order to portray all sorts of exaggerated and stylized behavior for their animated characters especially females.

But if you were to point to a company that exemplifies that vision of a studio, it would be Pixar. We do not moderate or assume any responsibility katzenebrg comments, which are owned by the readers who post them. We reserve the right to delete any comment for any reason at any time.

The film industry at that time had carved a profitable niche for itself doing the sorts of things TV wouldn’t or couldn’t do. But his ideas retain a lot of power, some because they are timeless “emphasis on creative story development,” we meet again! PaulKTFApr 18, The decision-making pyramid should remain short and squat, with a minimal distance between the place where the ideas come in and the verdicts get delivered.

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Joshua Corning is correct. I also get the sense that post-Katzenberg Disney stays closer to the talent-development model than the megastar model Katzenberg decried. Remember, Katzenberg wrote that in I’ve told this story before, when I worked for ABC, circaMicheal Eisner would send out emails company-wide with the introduction: What kind of Mickey Mouse outfit are they running at Disney anyway? VidiotSep 21, I’m sure most of you already knew that Katzenberg allegedly Then why don’t you ever transform in your youtube videos?

It holds that businesses go through a natural development process that is comprised of four stages: I was glad Irwin Allen wasn’t aboard. Fist of Etiquette Leave a Reply Cancel reply Your email address will not be published.

You must log in or sign up to reply here. It results in us getting punished for failure and having no upside in success. Oh, my fucking god.