KURKURE MARKETING STRATEGY PDF

kurkure is fun snack that can be eaten at all times and is very tasty that suits the Indian Marketing Strategies of Kurkure brand. New marketing plan for Kurkure Frito Lay India today unveiled a new campaign that makes family central to its marketing plan for its “Kurkure” snack range. The luck was in how Kurkure did stunningly well in the market. However, advertising was not the only strategy that the company relied on.

Author: Groll Gronos
Country: India
Language: English (Spanish)
Genre: Travel
Published (Last): 5 May 2017
Pages: 37
PDF File Size: 12.19 Mb
ePub File Size: 5.71 Mb
ISBN: 196-6-82822-247-8
Downloads: 10810
Price: Free* [*Free Regsitration Required]
Uploader: Mezizilkree

Kurkure is an Indian produce and is available every region of the country. Stressing on ingredients that echo wholesomeness would consolidate its stand. While Kurkure offers products at different prices, the company has not focused much on product packaging.

It is lip smacking snack which is available in various flavors. It has used the traditional distribution network strategy and is very successful in keeping up with it. It was a new experience for India and PepsiCo India maarketing to offer a compelling taste at a competitive price.

There will be regionally strong players and there will be times when some others could come up with something new, but we are not taking off our eyes from the ball,” says Warrier.

Kurkure’s Innovative Marketing Strategies | Short Case Studies

markwting So, Kurkure would stand apart with its ingredients rather than just flavours,” adds Warrier. Thus, as per the different usage patterns of the customers, the consumption of the product, as well as the age group of the customer, the company decided to come up with the three different packages for the product. The product and brand both symbolize light hearted fun and hence it is loved by the youth and young Indians as well as families across the country.

Related Articles (10)  15006 SCHNEIDER PDF

In this period the brand also overcame some challenges including allegations that the snack was unhealthy. The Sgrategy Mix section covers 4Ps and 7Ps of more than brands in 2 categories.

Aroundthe brand had begun widening its consumption base in a manner similar to that of Cadbury’s ad campaign through which it tried to put itself in place of traditional sweets.

Lays appealed to the youth, was Western in its taste cues and an impulsive out-of-home snack,” says Warrier.

Lehar, the Indian partner’s brand name, was added to Kurkure for access to local taste and cues. Examples of it are many. Kurkure can lay claim to being the largest packaged salted snack brand in the country, having completed a billion sales to distributors and retailers in The concept, the product placement and the picturization of the ad was very well done.

Kurkure is one of the premier brands in the light snack industry in India. Similarly, they launched contests during the launch of Funjabi Kadhai Masala and butter masala.

They have many offers on the products as well.

Marketing Strategies of Kalyan Jewellers. Despite growing competition, the Indian market still offers tremendous opportunity that Kurkure can exploit. We will have more surprising and untried ingredients in our product this year.

Launched inthe brand has developed to be among favourites for many Indians. Top Companies Lists Creative Blog on Indian brands, Marketing and Advertising.

However, ITC, the Kolkata-based FMCG major, threw down the gauntlet in when it used its extensive distribution network and attractive display shelves to krkure and popularise its snack brand called Bingo at places where packaged snacks had not gone before and in flavours that took Kurkure’s strategy a notch higher.

Related Articles (10)  HELMUT KRCMAR INFORMATIONSMANAGEMENT PDF

Marketing Strategies of Kurkure Brand

That’s what some of the progressive Indian brands are attempting to do and Kurkure alongside Idea and perhaps Tata Tea are a few of the frontrunners. This was one of the most popular ads done by the actress for Kurkure. The embracing of the unusual and the imperfect as a brand philosophy seems to be an opportunity.

Stratevy the three-wheelers carrying the product were painted orange. Hence this completes the marketing mix of Kurkure. Pepsi snacks to go on a health diet Strateby Endorsements by Bollywood Stars have been successful for a lot of brands and in this case too, it has helped increase the revenue of Kurkure.

A festive recipe for Roast Turkey. What started off as an attempt to understand the infrequent Kurkure consumer, or those who are not aficionados, has become a tool that the company intends to use over the long term. Kurkure reacted by launching new flavours and a variant that looked similar to Bingo called Desi Beats.

When they’re passionate about something.

Kurkure adopts an innovative marketing strategy

After the product was established in the market, the phase II plans took off. The brand also kept pace with the flavour of the season – teleserials. Addressing the increasing demand and acceptance as a tea-time snack, Kurkure has also launched a family pack of Rs.