PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very. Parle marketing mix explains the business & marketing strategies of the brand. Though famous for Parle G, Parle products offer various options in other. 31 Aug As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the.

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Restaurants, hotels and even small dhabas prefer keeping Parle G as the biscuit to be served along with tea or coffee. The company ensured that it did not compromise on the quality of biscuits and with constant innovation kept its price low even when there was a rise in inflation each year.


Though this brand is not globally present, it is an v market leader paroe India established over a period of 80 years. Concepts Contests Marketing Mix. Biscuits, Confectionery, Snacks which are available mainly in India.

The company was able to maintain it, owing to its in house packaging, procurement and other supply chain processes. I am very much sure that this company is backed either Rural marketing — a radical corporate should be on the introduction of brands and develop strategies specific to rural consumers rural marketing in india.

Specifically, to Parle G, the company promoted using the logo of a young girl and later also had an ambassador for the brand.

Moreover, all the products have attractive and distinct packaging which attracts the target group. Apart from that, there are depot agents which further help in expanding the distribution network.


The wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands. Parle has been active when it comes to promotions or tv advertisements.

marketing strategy and swot analysis of parle g

Parle wanted to compete in mass market and thus sold biscuits at a very low price possibly the lowest in the industry. A strong, consistent brand, built strategj over time, is the best guarantee of future earnings.

Lives all over india and abroad parle products also has parle g marketing strategy market of parle-g parle g is taken by parle for parle -g as a marketing strategies.

Submit it here- Please complete the required fields. This, in turn, has resulted in the brand history of over 78 years and made Parle G the undisputed leader in the biscuit industry. Toggle navigation be eco friendly essay bangladesh authority sitting on draft gi the review of peels principles of law enforcement. Parle has actively been involved in print and press media. Thus, it has been able to retain its position as the market leader in the Glucose biscuit industry. Parle G focuses on a volume strategy and hence keeping its prices mqrketing lower helps it to reach out to a huge audience.

Markeitng was done in order to build a brand association and connect with common people.

Parle Marketing Mix (4Ps) Strategy | MBA

It brought about a revolution in the advertising industry in trying to get the first mover advantage. Parle was able to connect with the children by sponsoring shows like Shaktimaan where Parle started giving out merchandise for the same.

With changed aspirations, biscuit consumption has moved to new premium formats. Parle products are widely available across all geographies across India. This helped the brand to differentiate itself from the foreign competitors and led to a high recall value among the customers.

The companies are not associated with MBASkool in any way. Your email address will not be published. Parle has over 23 parle g marketing strategy units which caters to over wholesalers. Parle is primarily divided into 3 product categories: Parle g has adopted market penetration strategy ie low price along with capturing a large market share place: A brand that never differentiated its customers based on their income levels and catered to both the rich class and the poor people.

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This ideology is what differentiates the brand from its competitors and has led to its magnificent success. Parle has over 23 manufacturing units which caters to over wholesalers. Parle-G was first manufactured in the year on a very small scale in Mumbai but was quickly accepted by biscuit lovers. Since the company wanted to compete in mass market, they kept the taste to be generic in order to target people of all ages. The Marketing Mix section matketing parle g marketing strategy and 7Ps of more than brands in 2 categories.

Hence, this concludes the Parle marketing mix.

In every sense, Parle G proves to be an iconic brand that focuses on adding value to the end customer rather than minting money from the poor pockets of Indian masses.

This resulted in high adoption rate by the consumers who found it affordable and perceived value in buying the pagle. Parle planning to hike prices of glucose, marie biscuits rural demand has also seen tags: Restaurants, hotels and even small dhabas prefer keeping Parle G as the biscuit to be served along with tea or coffee.