1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL’s mission is t.. . to Marketing ▻ Introduction to Marketing Mix ▻ 4 P’s of Marketing ▻ Marketing Mix on Hindustan Unilever Limited (HUL) ▻ Conclusion ▻ Bibliography.
|Published (Last):||13 August 2004|
|PDF File Size:||10.9 Mb|
|ePub File Size:||9.88 Mb|
|Price:||Free* [*Free Regsitration Required]|
Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range.
HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy
Hindustan Unilever has 6. The length of an organisation’s product mix pertains to the total number of products or items in the product mix. Question — Define International Marketing. The Vaseline is in skin care category. HUL has the widest outreach to the customers lroduct its 6.
Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more. Explain nature and scope of marketing management.
With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant cost reduction. Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products.
Popular posts from this blog. HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being. The companies are not associated with MBASkool in any way.
For exampleHindustan Uni Lever offers wide width of its home care, personal care and beverage products. HUL has a very wide outreach into many deep pockets of the country. Concepts Contests Marketing Mix. Question – Define marketing and explain nature and scope of marketing. It also Kissan which is in the jam, squashes and ketchup produdt.
Under the brand name Annapurna it sells Salt and Atta. The depth of an organisation’s product mix pertains to the total number of variants of each product offered in the line.
The advertisements of HUL brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well. The Lifebuoy is in the hand wash and toilet soap segment. Meaning of Product Mix.
HUL had a revenue of Rs. As in the given diagram of Hindustan Uni Lever product mix, there are 23 products, hence, the length of product mix is Consistency The consistency ptoduct an organisation’s product mix refers to how closely related the various product lines are in use, production, distribution, or in any other manner. Top Companies Lists It also sells its instant food og products and spices under the brand Knorr with noodles, soup, snacking and spices.
The names and other brand information used in the Marketing Mix section are properties of their respective companies. Explain product mix decisions.
HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA
HUL also has 30 factories jul the country which are further connected to more than stockists which again then reach the retail outlets which are the convenience stores and the super markets. Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times for introducing new brands.
To reach the rural sector HUL has various rural distributors which then forward to the rural sub stockists to the rural retailers. The width of an organisation’s product mix pertains to the number of product lines that the organisation is offering.
When HUL comes up with new products it comes up with bundling strategy where in it packs a small sample to the main product although the product mjx either in the same category or with the same brand name.
Variants includes size, colour, flavors, and other distinguishing characteristics. Question – What is product mix? Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix.